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Writing

Short pieces on how we think about building software for the way Nigerian customers buy, pay and talk.

  1. Building for WhatsApp-first customers

    What changes when the conversation is the checkout.4 min readIn Lagos, a lot of buying starts in a chat. Someone sees a post, sends a message, asks if the item is still available, and then asks how to pay. For many small businesses that conversation is the whole store.Read the article

  2. What a carved tray taught us about interfaces

    Ornate frames, clear centres, and why a product needs both.3 min readOur mark is drawn from the ọpọ́n, the carved wooden tray. What struck us about it was the balance: an ornate, busy border that holds attention, around a centre that is calm and open so the real work can happen there.Read the article

  3. Payments in Nigeria: a field guide for product teams

    Transfers, cards, USSD and the edge cases between them.5 min readIf you are building a product for Nigerian customers, payments will take more of your design time than you expect. Customers move between bank transfers, cards and USSD depending on the amount, the bank, and sometimes the time of day.Read the article

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